Management Controls Inc. required a complete brand and messaging overhaul to ensure it was perceived as a high-tech, state-of-the-art software company, with a product that contributes to profitability in a wide range of industries. Honing this company’s corporate and product messaging would make its highly complex positioning easily understandable for potential customers.
An analysis of the company’s competition resulted in unique and aggressive positioning to step up market differentiation and company growth. Spotlight Creative developed an innovative and easily identifiable brand through the redesign of the company’s flagship product (Track™) logo, tagline and “directional element” on all printed materials. This clear, in-depth messaging and branding was implemented throughout the company’s website, white papers, cut sheets and news releases.
Phenomenal. Since brand launch, Management Controls has grown exponentially. Enhancement of Track™ software’s market presence resulted in significantly increased sales. Track™ is truly an innovative product — and the company is benefitting from a more focused message and stronger market positioning.
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