Radio Advantage, a Texas radio broadcast service, came to Spotlight Creative in search of a website and other branding materials. They aspired to expand their client base to include industries such as insurance, health care, mortgage and other small-to-medium-sized companies in Texas. Because Radio Advantage needed an online presence to introduce their programming host, they asked us to help them achieve their diverse goals.
To expand Radio Advantage's online presence, we created a website that featured Pat Summerall, a sports radio legend, to generate traffic. Spotlight Creative also developed a branding initiative that included a new logo, business cards, letterhead and custom online graphics for featured programs. These materials were used in the creation of the new website and gave Radio Advantage a concrete image and message centered around a retro yet modern design that appealed to a broad range of audiences.
The original website Spotlight Creative designed proved to be such a success that two other websites were developed under the Radio Advantage brand: Summerall Advantage, The Texas Business Update and The Headline Business Update. Through the new branding and website implementation, Radio Advantage gained widespread recognition in the talk radio market.
"Kim, I wanted to take a moment and let you know that you and your staff where very professional and responsive on my website and branding project for my new company Radio Advantage! Since we opened the company 13 business days ago we have signed on 7 new clients already. We attribute this success in part to your efforts and good communication that was evident from the start. Thank you for all you have done!
- Bob May, Principal
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