Increase DHL customer satisfaction throughout the North American region by developing an employee engagement and empowerment campaign.
The campaign slogan, “I’m on it, I own it”, was created internally. The company was searching for ways to communicate the message throughout the organization.
The message was first rolled out to senior management at a human resources compliance meeting, which we supported onsite. Within the structure of the DHL brand standards, we developed campaign banners, presentation templates, writing pads, buttons, booklets and badges with the new slogan distinctively displayed.
It was rolled out further to all North American employees as animated screen savers, animated graphics, banners placed at each customer-facing location and even email signatures that we designed.
The campaign was enthusiastically understood and adopted from senior management to the delivery drivers. Although no formal metrics were done, the company determined both morale and customer satisfaction improved with the additional empowerment employees gained.
"Thanks so much for all your assistance with the presentations. They looked great – appreciate you working all your usual miracles and then some."
- Sr. VP, DHL Communications
"One VP commented that she thought it was very professional, that the high quality of the production was exactly appropriate to the significance of the messages – that the content was so important it absolutely required that level of professionalism to communicate it. I thought that was nicely put."
- Manager, DHL Corporate Communications
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