Spotlight Creative was asked to develop a product sales sheet for ARGUS Software, the leader in solutions that provide consistency, transparency and efficiency into the financial and operational processes of the commercial real estate industry.
Using their distinctive logo, we developed and designed an innovative way to deliver a product sales tool which invokes immediate interaction with the message. We envisioned their logo as an interactive, 3D direct mail piece that ARGUS' marketing department could send out or hand-deliver for a big response.
The mailer is red on one side and, when folded, the message - "We have a better use for spreadsheets" - appears on one end with an area for postage and the recipient's address on the other. The second side of the mailer is white with key product messages placed within numbered "fold here" lines along with general instructions. Once folded, the mailer becomes the ARGUS logo, which can be set end-up to enhance brand association.
The ARGUS sales and marketing team enthusiastically approved our cutting-edge concept.
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