If your website is not mobile friendly, you’re losing customers. Plus, your website is losing traction in search results.
These days it’s not enough to have a website that can only be viewed on a regular computer monitor. Increasingly, people are logging onto websites while they’re on the move – in airports, automobiles or a table at Starbucks. Your website is much more likely to be seen on a mobile phone or IPad than on a 19-inch desktop monitor.
Making your site mobile is relatively easy to solve by having your web developer code to make it responsive to any size monitor. With responsive coding, it adds value and huge measure of user-friendliness to your online presence. Your site will load quickly on mobile devices. Its content will be easily readable without zooming. The site’s navigation buttons are sized and spaced for fingers. And it serves up content more relevant to mobile users.
There’s more reason to go mobile. A Google survey found:
• 74% of visitors were more likely to return to mobile-friendly websites
• 61% were more likely to leave if a site wasn’t mobile friendly
• 67% were more likely to buy from a mobile-friendly site
Soon non-mobile friendly sites will cease to be shown in search results. In 2015, Google changed their search algorithm making non-mobile sites 25% less likely to show up. In 2016 they stated their intention to eventually show ONLY mobile-friendly sites in top search results.
The future is clear.The Pew Research Center says 64% of American adults have a smartphone and 42% have a tablet computer. With all of these smaller screens and different operating systems dominating the digital universe, developing a Responsive Web Design for your website is essential.
Spotlight Creative. Website Development Experts.