In our last article, we discussed two proven techniques for increasing awareness of your business – generating publicity and reaching out to new and existing customers through e-mail marketing.
In this installment, we will discuss two more ideas that have helped countless small businesses become better known while increasing sales. These approaches involve leveraging social media and the goodwill you have established with your existing customer base.
Social media offers a free and easy way to get started in accessing a massive network of potential customers. The hard part is increasing your followers without wasting your precious time. You may want to consider a monthly program with a reputable blog writing service. Writing in Entrepreneur magazine, author Aaron Goodin advises to make sure you focus on value over volume. Identify the social channels that reach your customers best – including Facebook, Twitter, Pinterest, Instagram and LinkedIn.
The goal is to provide your followers with something that’s useful, interesting and shareable. Start small, post a few times a week and learn who your audience is. Once you have an understanding of who’s consuming your content, and what they’re interested in, you can start ramping up efforts.
Next, stand on the shoulders of your customers. Satisfied clients can be a business’s best marketing tool. Actively engage pre-existing clients through PR, social media and email. For example, Goodin points out pitching your business and a satisfied customer to a writer can be mutually beneficial for both parties. This tactic generally leads to a more compelling story and a stronger relationship between you and your customer. Once you have a customer army of spokespeople, let them share positive experiences and tell your company story for you.
Marketing a small or new business is extremely crucial to a company’s success but that doesn’t necessarily mean you have to invest a huge chunk of capital into it. Savvy, frugal entrepreneurs can find products and services that can help increase visibility and drive customer acquisition – without spending any overhead.
Spotlight Creative. Social Media Marketing Experts.